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As estratégias de inbound marketing funcionam como um funil. No topo, primeiro ficam os conteúdos para as pessoas que ainda não estão no processo de compra. Já no meio, as pessoas que estão buscando soluções, mas ainda não querem comprar um produto ou contratar um serviço. Por fim, no fundo ficam os leads que estão prontos para fechar negócio. No entanto, é essencial que os...