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Antes de vermos como fazer para captar leads qualificados, é preciso entender o que são os leads e qual a importância que eles possuem.
Leads são os contatos gerados através de ações de marketing. Mas, não basta apenas possuir leads e sim gerar leads qualificados, que são os potenciais clientes. Assim, o time de vendas saberá quais leads chegaram ao final do funil e que...